The 4Cs Of Diamonds

This short tutorial explains the 4Cs of Diamonds - cut, colour, clarity, and carat weight - the most important characteristics to understand when making a diamond purchase.


1) Diamond Cut (Cut)

The most important of the 4Cs is cut because it has the greatest influence on a diamond's sparkle.


2) Colour (Col)

The second most important of the 4Cs is colour, which refers to a diamond's lack of colour. The less colour, the higher the grade.


3) Clarity (Clr)

Often the least important of the 4Cs because the tiny imperfections are often microscopic.


4) Carat Weight (Cts)

The term carat actually refers to the diamond's total weight and not its size.


5) Shape

Each diamond shape has different attributes that affect price and quality grade.


6) Certification

Unbiased diamond grading reports are offered with every Empire jewellery diamond.


7) Quality

As the largest online diamond retailer, Empire jewellery offers the largest collection of the world's finest cut diamonds. Pre-selected for exceptional quality, the cut, colour, and clarity of our loose diamonds are evaluated based on a standardized grading scale. Also, each loose diamond is accompanied by a grading report from either GIA, AGSL, or GemEx, independent diamond grading labs with stringent grading and certification guidelines.


8) Price Match Guarantee

If you find a comparable GIA-graded diamond at a lower price, we'll review to match the price.


9) Diamond Upgrade Program

We offer a lifetime diamond upgrade program on all GIA and AGSL-graded diamonds.


10) Conflict Free Diamonds

Empire jewellery diamonds are ethically sourced with a zero-tolerance policy for conflict diamonds.


11) Recently purchased engagement rings

Check out our customers’ recent creations and find inspiration for one of your own.


12) 12 Tips for Getting an Engagement Ring with the Most Sparkle

Planning to buy a diamond engagement ring? You’ll need to know the 4Cs, how to pick a diamond shape and cut, metal characteristics, types of settings and more.

That’s why we’ve written this engagement ring advice article with 12 tips so you get it right.